Expert Product Designers Share Tips for Revamping a Broken Product Strategy
In today’s fast-paced and competitive market, a well-crafted product strategy is crucial for any business that wants to succeed. However, even the best-laid plans can go awry, and a broken product strategy can quickly become a major roadblock to growth. If you find yourself in this situation, don’t despair. With the right guidance, it’s possible to identify and fix the problems in your product strategy and get your business back on track.
To help you achieve this goal, we’ve reached out to some of the top product designers in the industry and asked them to share their insights on revamping a broken product strategy. Here are some of their tips
→ Identify the root cause of the problem
According to Julia Kondratyuk, Product Manager at hyyer, “the most common cause of a broken product strategy is a lack of understanding of the customer’s needs and pain points. Conduct user research to understand what drives the customer and what problems they are trying to solve.”
→ Define clear goals and metrics
To measure the success of your product strategy, it’s important to define clear goals and metrics. This will help you stay focused and make data-driven decisions. However, it’s important to choose the right metrics that align with your business objectives.
As Product Designer and Consultant, Christine Soucy explains, “One common mistake is using vanity metrics to measure success, such as downloads or page views. Instead, focus on metrics that tie back to your business goals, such as revenue, customer satisfaction, or retention.”
→ Stay agile and flexible
A successful product strategy is not set in stone. It needs to be flexible and adaptable to changing market conditions, customer feedback, and emerging trends. As such, it’s important to stay agile and be willing to pivot your strategy if necessary.
According to UX Designer and Product Strategist, Karen Chu, “Your product strategy should be a living document, not a static one. Be open to learning from your customers, and don’t be afraid to pivot if you’re not seeing the results you want.”
→ Build a strong team
Your product strategy is only as good as the team that executes it. Building a strong team with the right skills and expertise is crucial for success. However, it’s not just about technical skills. Soft skills, such as communication, collaboration, and problem-solving, are also essential.
As Product Designer and Strategist, Christian Beck explains, “When building a product team, look for people who are passionate about the product and the user. They should have a strong understanding of the business objectives and be willing to work collaboratively with other team members.”
→ Test and iterates
Testing and iteration are critical components of any successful product strategy. By testing your product with real users and iterating based on their feedback, you can ensure that you’re building something that meets their needs and delivers value.
As UX Designer and Product Manager, Greta Gize explains, “Testing and iteration should be built into your product development process from the start. Use tools like A/B testing, user testing, and surveys to collect feedback from your users and iterate based on their responses.”
Revamping a broken product strategy can be a daunting task, but with the right guidance, it’s possible to turn things around. By following these tips from top product designers, you can ensure you’re on your way to success.